A fractional CMO to lead your marketing, so you can stop managing it yourself
Fran Jakubowicz, CEO of SunHouse Marketing, sets your marketing priorities, directs your team and agencies, and reports on what marketing produces for the business. Where you need more capacity, SunHouse specialists in SEO, paid media, content and conversion strategy carry out the work.
Book a Call with FranSend a short request, then choose a time. The call takes up to 30 minutes and covers your marketing priorities, your current resources and whether fractional CMO support fits your business.
One accountable leader. One operating plan. The scope states who carries out each part.
Who leads your engagement
I lead every fractional CMO engagement myself. I start with your commercial priorities and ask the questions a CEO rarely has time to chase. Are you reaching the right buyers? Is the offer competitive? Are inquiries becoming sales conversations? Which activities deserve more investment, and which should stop?
Then I stay involved while the work gets done, with SunHouse specialists stepping in wherever your team needs more capacity.
Fran JakubowiczCEO, SunHouse Marketing
When the CEO is still managing marketing
Your agency sends reports. Your team produces content. Campaigns are running. You are still the person deciding what matters, questioning the results and trying to connect marketing with sales.
You may recognize a few of these situations:
- You are investing in marketing but cannot confidently explain what is producing qualified opportunities.
- Your team and agencies work hard, but nobody owns the overall direction.
- Lead volume looks reasonable, yet sales says the leads are a poor fit.
- You need to enter a new market or launch a service without spreading your budget too thin.
- Your business has outgrown its current marketing approach, but a full-time CMO is not the right next hire.
A fractional CMO brings experienced leadership to those decisions and stays involved as the work gets done.
What your fractional CMO takes responsibility for
The role is hands-on. Fran leads the marketing function, establishes accountability and turns scattered activity into one operating plan.
Marketing priorities and investment
Fran determines which audiences, services and channels deserve attention, and builds a plan your business has the resources to execute, with clear reasons behind each budget decision.
Team and agency direction
Internal staff and external partners get clear responsibilities, priorities and expectations. Their work is reviewed against the business objectives.
Qualified opportunities and sales follow-up
Lead quality is evaluated with your sales team to identify where targeting, messaging, landing pages or follow-up are limiting results.
Performance and executive reporting
Leadership gets the measures it needs to make decisions, with an explanation of what is working, what remains uncertain and what should change next.
Specialists who carry out the strategy
A plan only matters if someone has the skill and time to carry it out. SunHouse first assesses the people and agencies you already have. Where they can do the work, Fran directs them. Where there is a gap, SunHouse specialists fill it.
The scope states who carries out each part of the plan. If you have no internal marketing team, SunHouse can provide both the leadership and the execution.
- SEO
- Technical SEO, content strategy and local search.
- Paid media
- Search and social advertising built around the audiences most likely to become qualified inquiries.
- Conversion strategy
- Landing page improvements, user behavior analysis and testing.
- Content
- Content planned around the priorities in your operating plan.
- Visibility in AI answers
- Helping buyers find and evaluate your company in AI-generated answers as well as traditional search.
Who this model suits
A good fit
- Founder-led and growing companies where the CEO still makes most marketing decisions.
- Companies with staff or agencies producing work and nobody directing it.
- Companies entering a new market or launching a service that need clear investment priorities.
- Companies that have outgrown their current approach but are not ready for a full-time CMO.
Probably not the right fit
- You already have marketing leadership and want a defined set of campaigns executed. A standard agency engagement suits that better.
- Your marketing operation needs an executive in the business full time. A full-time CMO is the better hire.
How an engagement starts
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Consultation
We discuss what your company does, what you want to achieve and where marketing is not producing what it should. Together we assess whether fractional CMO support fits your situation.
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Scope and fees
We recommend a scope and explain the fees before you commit. Fees depend on the level of leadership involvement, the complexity of your marketing operation and the execution support required.
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Initial review
We examine your campaigns, website, reporting, team structure and agency relationships against your business goals, customers and sales process.
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Operating plan
We agree on the priorities, assign responsibilities and establish how progress will be reviewed. Leadership gets a clear basis for decisions, and the people doing the work get a direction they can act on.
Questions buyers ask before they inquire
Will Fran personally lead our engagement?
Yes. Fran leads SunHouse’s fractional CMO engagements. Specialist support is determined by the work your business needs.
Can you work with our existing marketing team or agency?
Yes. We provide leadership to your existing team and coordinate agency partners. We first assess the resources you have and where additional support would be useful.
Do we need an internal marketing team?
No. SunHouse supports companies that need both leadership and execution. The scope makes clear who will carry out each part of the plan.
What does the engagement cost?
Fees depend on the level of leadership involvement, the complexity of your marketing operation and the execution support required. After the initial conversation, we recommend a scope and explain the fees before you commit.
Can you guarantee revenue growth?
We cannot guarantee revenue. We take responsibility for the marketing decisions and work within our scope, measure progress and address problems as they emerge. Sales performance also depends on your offer, market conditions and follow-up.
How will we measure progress?
We agree on the measures at the start, based on your business objectives. They center on qualified opportunities, lead quality as judged with your sales team, and what each area of marketing spend produces. Reporting explains what is working, what remains uncertain and what should change next.
How is a fractional CMO different from hiring an agency?
A traditional agency usually executes a defined set of campaigns. A fractional CMO provides part-time senior leadership across your marketing, prioritizes the work, coordinates internal teams and vendors, and reports to leadership on what is producing growth. SunHouse combines that leadership with hands-on execution support.
Book a call with Fran
Tell me what your company does, what you want to achieve and where marketing is not producing what it should. When you send the form, the next screen gives you a link to my calendar to choose a time.
Your first call is with me and takes up to 30 minutes. Together we assess whether fractional CMO support fits your situation. There is no cost and no commitment.
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Thank you. Choose a time below for your call with Fran. If none of the times suit you, we will reply within two business days to arrange one.
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